Amazon debuts Rufus, an AI shopping assistant and the Arc is getting better search results.

Amazon launched an AI shopping assistant called Rufus, trained on their product catalog and web data. It will offer product advice, comparisons, and recommendations to select U.S. customers in beta. The Browser Company introduces AI-powered changes to its desktop browser, Arc, including Instant Links and Live Folders. Arc Explore, a tool for automating browsing journeys, signals a shift to AI-focused browsing.